Pearson redefines its brand to embrace the future of learning

MELBOURNE – 28 April 2025 – Pearson, the world’s leading learning company, has launched a refreshed global brand identity that demonstrates its leadership as a lifelong learning company. This change is more than a new look—it represents an understanding of the evolving needs of teachers and learners. 

Grounded in a core belief, that humans are born to learn, the new brand captures the emotional and transformative nature of learning, celebrating the curiosity, resilience and growth that happens at every stage of life. For schools across Australia, it represents a continued commitment to supporting teachers and students with purposeful, research-informed solutions.

"This new brand reflects the work we’ve been doing in schools for years, evolving alongside them to ensure learning is meaningful, personal and impactful," said Lawrence Anderson, Vice President, Schools and Assessment, Pearson Australia. “We understand that teachers across Australia are navigating curriculum changes, diverse student needs, and the ongoing challenge of engaging learners, all while managing limited time and resources. Our new brand identity speaks directly to this evolving reality, and to our role in supporting educators with practical tools and quality content based on the research of how learning happens best.” 

“This brand refresh is about more than design, it’s about clarity of purpose,” said Lawrence. “It reflects our focus on what truly matters, which for Pearson Schools, is supporting educators and students in their schooling years to be curious, resilient and ambitious, preparing them for a fulfilling lifetime of learning.” 

Stay tuned as the new Pearson Schools brand comes to life across our website, emails, social channels and everything in between!

About Pearson Schools 

At Pearson, our purpose is simple: to help people realise the life they imagine through learning. We partner with thousands of educators in Australia to deliver trusted, curriculum-aligned content and resources that are designed for today’s classrooms. Providing trusted print and digital teaching and learning tools, Pearson Schools supports evidence-informed teaching solutions that build confidence and drive real impact for young learners in Australia.